Hi! I’m Saloni Sinha, a multidisciplinary designer based in Oslo, currently working as a Lead Experience designer at frog Oslo.

My approach to design

My approach is rooted in empathy, experimentation, visual styling and conceptual thinking. I shape end-to-end experiences that balance user needs, business goals and technical possibilities.

In my free time

You’ll usually find me hiking in the woods with my two-year-old Australian Shepherd, or travelling whenever time and money allow. I like to illustrate for fun, and often share my digital sketches and inked drawings on Instagram.

I also collect travel videos at www.moment.earth, a side passion project I started with my partner so that anyone can experience moments from around the world, from calm, quiet spaces to busy city life, and contribute their own.

A bit of my background

Since you’ve scrolled this far, here’s a little more about me. I spent most of my life in India as a BRAT (born, raised and transferred), changing more than nine schools and living all across the country.

I moved to Oslo over four years ago to experience Norwegian nature up close.

Where I studied

I have a bachelor’s degree in Communication Design from Symbiosis Institute of Design, Pune, and a master’s in Design for Retail Experience from the National Institute of Design, Bangalore.

I’m some kind of music buff

I’ve spent most of my life listening to metal, though I’m a lot more open to other genres these days. I make playlists on Spotify.

I’ve also produced electronic music under my moniker Parasighted, and played bass and produced for the synthwave band VST.

Nowadays I’m learning the drums and playing occasionally with a working band called ‘Park’. And yes, I’ve designed quite a few album covers along the way.

I also mentor on ADPlist

On ADPlist you can talk to me, get a review of your portfolio, practise a mock interview, or just discuss a topic you’re curious about.

If you’d like to know more

I’m always happy to meet for a coffee, or you can drop me a line by email.