Inside Cafe Locus, with folded paper lamps above terracotta tiles, a pastry counter and small tables

Locus

Brand Identity

Client
Locus Kitchen & Bar, Cafe Locus
My role
Logo, Brand expression, Print, Packaging

Locus Kitchen & Bar and Cafe Locus are a restaurant and cafe in Coimbatore, built on one idea: Right here, right now. A place where people feel at home while still feeling free. Cafe Locus brings this to life with terracotta tiles, paper lamps and plants.

I shaped an earthy identity connected to the interiors and the concept, and carried it through everything a guest sees and touches: menus, coasters, cake boxes, butter paper, wall art and signage.

The Locus restaurant symbol beside the Cafe Locus logo
The restaurant and cafe logos.

Logo

Eight explorations of the Locus symbol, a location pin filled with landscape lines
Exploring the symbol.

In the space

The illuminated Locus wordmark on a wall in the restaurant
Illuminated signage at the restaurant.
The Locus symbol on a sandstone wall at the entrance, surrounded by plants
The symbol at the entrance.
Inside the cafe, with paper lamps above a table and the Locus logo on an arched window looking out to the plants
Inside the cafe.
The restaurant dining room, with wall art of a monkey, banana trees and tropical leaves in terracotta and cream on a green wall
Wall art design for the restaurant.
The cafe terrace, with cane chairs around a wooden table and the Cafe Locus logo on an arched window
The logo on the cafe window.

Menus

Cafe Locus menu covers, one in rust with white leaves and one in white with outlined leaves
Menu covers.
Inside pages of the Cafe Locus food menu
Inside pages.
The Cafe Locus beverage menu on a rust background
The beverage menu.
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Print and packaging

Coaster with the Cafe Locus logo
Coaster, front.
Coaster with a rust organic pattern
Coaster, back.
Dielines for three cake box sizes covered in the leaf pattern
Cake boxes in three sizes.
Butter paper roll with a repeating logo and leaf pattern
Butter paper roll.
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Other projects

Album cover with vinyl record

Album/Single Covers

Illustrations
Saptan Stories illustration

Saptan Stories

Illustration